“Printing is a $1 trillion dollar industry,” says Moross. “It’s the second largest employer in the US, where there are still 35,000 printers, and it’s an industry that’s still posting 2pc-3pc of annual growth in the broad printing industry and 18pc in digital print.
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“We think that the small business marketing print opportunity is about $125bn a year, we are really just scratching the surface.
“Digital printing is growing incredibly quickly but only about 15pc of the print industry is actually online. There’s an amazing migration of bricks to clicks that Moo is part of.”
Moo now obtains 82pc of its revenues outside the UK, mostly from North America, which accounts for 65pc of the company’s business.
It has two divisions, one serving 700,000 “soho” – small office and home office customers – and the other working with larger organisations, such as Google and Unicef.
About a third of customers use Moo’s Profinity technology, which enables designers to put different images on each card, without it costing any more. Moross’s deck of his own highly-patterned cards, for example, spans 100 different designs.
“What I used to do was to put on them different places in the world where I’d been, different books that I had read or different meals that I’d eaten,” he says.
“It encourages a whole different type of ceremony to the usual one of just saying 'here’s my card’ and putting in it in front of someone on the table.”
Published at 9:56 PM
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